LinkedIn have a paradoxical brand problem, they are both simultaneously the world’s largest recruiter but also sell vital tools to recruitment firms themselves. Partnering with °Small World and Rooster Punk they set out to understand what ailed recruiters and how they could position themselves on the side of the industry. By undertaking 1,200 customer surveys, 4 senior stakeholder interviews and 12 depth sessions with leading recruiters in EMEA & LATAM °Small World’s strategy team did just that. The full work is confidential to the public but contact the °Small World team for more information.