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Top of the Mornin’ Coffee

The Brief

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The Work

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Result

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Top of the Mornin' Coffee
Creative Teams
  • Specialist Strategist - Alice C
  • Creative Stalwart - Matt J
  • Creative Outlier - Simon C
  • Makers - Dan H, Jess W, Joe S, Nathan J, Vic B
Launching a creator fuelled coffee brand

30M subscriber YouTuber JackSepticEye wanted to launch a Gen Z fever dream of a coffee brand upon the world. Enlisting °Small World and Earthling Studio we crafted a whimsical brand built for DTC and an always on content machine to fuel largely organic sales. By building a team that understood social and earned media inside out we sold $215k of coffee in the first week of launch.